How to Design Custom Tissue Paper That Matches Your Brand Aesthetic

Looking for a way to wrap your products in something more than just packaging? Custom tissue paper might be exactly what your brand needs to make a lasting impression. From luxurious unboxing experiences to subtle marketing magic, tissue branding is more than just a detail — it's a statement.

In this article, we're diving deep into how to design custom tissue paper that doesn't just look good but perfectly reflects your brand's personality. Whether you're starting out or rebranding, this is your go-to guide. Let’s unpack it!

What Is Custom Tissue Paper?

Custom tissue paper from Aquaholic Gifts is more than decorative wrapping — it's personalized packaging designed with your brand’s logos, colors, patterns, or messages. Think of it like the clothing your product wears — it's the first thing your customers see when they open the box.

Why Branding on Tissue Paper Matters

You’ve spent time perfecting your product, right? So why settle for generic wrapping? Custom tissue paper reinforces your brand identity and turns every unboxing into a brand experience.

Benefits of Custom Tissue Paper for Businesses

Creates a Memorable Unboxing Experience

Ever seen those “unboxing” videos online? What makes them share-worthy? Often, it’s thoughtful packaging — and printed pocket tissue paper plays a big role in that!

Boosts Brand Recognition

Every time someone sees your logo or brand colors on the tissue paper, it sticks in their mind — and that’s priceless marketing.

Adds Perceived Value

Beautiful packaging elevates the entire product. Even simple items feel premium when wrapped well.

Understanding Your Brand Aesthetic First

Before designing anything, take a minute and ask yourself: What’s my brand vibe?

Is It Playful or Elegant?

Are you fun and quirky, or do you lean toward luxury and sophistication?

Minimal or Bold?

Do you love clean lines and simple patterns, or are you all about vibrant colors and bold prints?

Nailing down your aesthetic will guide every design decision that follows.

Step-by-Step Guide to Designing Custom Tissue Paper

Let’s get to the fun part. Here’s how to design custom tissue paper from scratch.

1. Choose Your Tissue Paper Base Color

Start with a background that fits your brand. White is classic, but don’t be afraid to explore pastels, black, or even kraft tones for an earthy feel.

2. Pick Your Print Style

There are a few common approaches to tissue paper printing:

• Logo Repeats: Your logo scattered in a neat pattern.

• Single Large Logo: One bold logo in the center.

• Illustrative Designs: Custom artwork or themed prints.

Match the style to your product and audience.

3. Decide On Ink Colors

Use brand colors for consistency. Keep contrast in mind — dark ink on light tissue pops, while tone-on-tone looks more subtle and luxe.

4. Think About Pattern Size and Layout

Do you want tiny logos dotting the paper, or large visuals that take center stage? Smaller patterns feel minimal and clean, while larger ones are more eye-catching.

5. Include Important Brand Elements

Besides your logo, consider adding:

• Taglines

• Icons

• QR codes (yes, you can!)

• Website URL or social handle (keeps things connected)

6. Don’t Forget Texture and Paper Weight

Yes, it’s tissue — but quality matters. Choose a thickness that feels soft yet sturdy. You don’t want it tearing the moment someone touches it.

7. Request Digital Mockups

Before going to print, always ask for mockups. This helps visualize how your design will look when printed and wrapped around your product.

8. Consider Seasonal Variations

Why not design limited-edition tissue paper for holidays or product launches? This adds excitement and shows your brand goes the extra mile.

9. Eco-Friendly Options Are a Win

Want to be kind to the planet? Look for recyclable or biodegradable tissue options. It’s a big plus for today’s eco-conscious consumers.

10. Choose a Reputable Printing Partner

Design is only part of the process. Partner with a tissue paper printing company that can deliver high-quality results and vibrant colors.

11. Use It Creatively

Custom tissue paper isn’t just for wrapping. Use it for:

• Product inserts

• Gift wrapping

• Lining boxes and bags

• Event giveaways

A Quick Case: Aquaholic Gifts

Aquaholic Gifts took their packaging to the next level by designing custom tissue paper that included soft aqua tones, a playful wave pattern, and their subtle logo. The result? Packaging that reflects their brand name and creates a relaxing, ocean-inspired vibe.

Tips for First-Time Designers

• Start simple: You don’t need to go overboard. A small logo repeat can go a long way.

• Use vector graphics: These scale cleanly, so your prints are always sharp.

• Test before mass production: Always print a sample before ordering in bulk.

How Much Does Custom Tissue Paper Cost?

Pricing depends on quantity, paper type, number of ink colors, and design complexity. Ordering in bulk usually gets you a better rate. Expect somewhere between $0.10 to $0.50 per sheet.

Should You Invest in Printed Pocket Tissue Paper?

Absolutely, especially for events, giveaways, or travel-sized products. Printed pocket tissue paper is compact, practical, and a clever way to keep your brand visible in everyday life.

How to Store Custom Tissue Paper Properly

Keep it in a cool, dry place. Avoid stacking too much weight on top of it to prevent creases and tears.

Final Thoughts: Wrap It Up With Style

Your product deserves more than bland packaging. Designing custom tissue paper that aligns with your brand aesthetic is a small touch with big impact. From unboxing moments to brand loyalty, the right design can do wonders.

Whether you’re a small biz or scaling up, it’s worth the effort. Go on — give your product the outfit it deserves.

FAQs

1. Can I use full-color prints on custom tissue paper?

Yes, but full-color printing may cost more and require specific paper types.

2. Is there a minimum order quantity for tissue paper printing?

Most suppliers have a MOQ, often around 250–500 sheets.

3. Can I use metallic or foil prints?

Definitely! Foil stamping adds a luxurious touch, perfect for premium brands.

4. How do I know which paper thickness to choose?

Standard is 17-20gsm. Thicker options offer more durability and a premium feel.

5. What’s the best size for tissue paper sheets?

Common sizes are 15”x20” and 20”x30”. Choose based on your product size.

6. Can I include QR codes on my tissue paper?

Yes, just make sure they’re printed clearly and are scannable.

7. How long does production usually take?

Typically 2–4 weeks, depending on complexity and volume.

8. Is custom tissue paper recyclable?

If it’s uncoated and printed with eco-friendly ink, yes!

9. Can I design tissue paper for special promotions?

Of course! Seasonal designs or limited runs are great for marketing.

10. Do I need a graphic designer to create the artwork?

Not necessarily, but working with one ensures your design looks professional and print-ready.