The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages untold. However lately it seems to me that the topic of using funnels in Internet business is popping up all over the internet.
It is clear that people want to know more about this idea and the ways they can apply it in their online businesses marketing efforts. Read on to know more about the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
No, a marketing funnel isn't a real funnel. The marketing concept employs the word "funnel" to describe the sales process from beginning to finish. The term funnel is a term used to describe the sales process because it has both a more extensive entry point to "Unqualified Prospects", and an opening that is smaller for conversions in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" are at the top of the funnel. These are those who have not spoken to you but may be interested in your products or services. After many sales calls and offers later, you have reached people who have bought your products or services.
Another reason the concept of a lead generation funnel is effective is because it allows you to monitor your potential prospects actions at different stages of the sales process. It's possible to predict the number potential customers using the sales funnel, by knowing the numbers of prospects who are qualified throughout the process.
A sales funnel will allow you to see exactly what is going on and how your sales process is failing or working or failing, or if your marketing campaign isn't attracting enough potential customers somewhere within the process. This information helps you choose where to put your efforts to ensure that sales are on the right level and to meet the marketing objectives. It's used to measure and manage the sales process of customers.
The Sales Funnel Top, Front or End
Your sales funnel's top is the most active and important area in your process. It requires constant testing. Your creativity and resources will limit the amount of front-end strategies that you could create.
The main purpose of the front end will be to pull potential customers in and turn them into buyers further down the sales funnel.
When a prospect opts in or subscribes to something you offer and is "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. It's because they took an action that indicates that they may be interested in purchasing your product or services.
In order to make your front-end efficient, you need to drive targeted traffic towards your website, blog, squeeze page, or blog. PPC adverts, articles marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs, forum posting and content marketing are all great resources.
There are many ways to "qualify" an "unqualified prospect. One of the best methods to determine the quality of prospects is by creating an online squeeze page. This allows you provide something valuable to your product that people can get for free, or at a significantly lower cost in exchange for their email address and name. There are a variety of products to choose from, including newsletters, videos, email courses, eBooks, and related reports.
It is clear that the front end is where customers are drawn to your sales funnel. Now what about the back-end?
The Bottom or Back-End of The Funnel
The bottom or back end of the sales funnel is where major sales and profits are made. It is also where you'll find your most expensive products. These products would all be suitable for the same audience, but they are delivered in different formats, such as audio, video and live interactions.
The main difference between the front-end service and the back-end is the kind of service or cost of the client.
It's the case that only a small percentage, perhaps 1-2% of the total number of people who enter your front-end, will end up in your back-end. This is due to a small few people will spend a larger amount of money.
It's clear that while front-end products or services are priced below $100, back end products and services are typically priced in the 100s to 1000s. This make the bottom or back end of the sales funnel the main source of revenue for your Internet business, it's also the most reliable and stable part of the sales funnel.
As I mentioned earlier, the sales funnel can be as straightforward or complicated as your creativity or resources allow.
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